In partnership with Birmingham City FC and Levy UK we are proud to reveal our fully integrated, fully bespoke self serve bar wall at the Globe & Ball bar within the newly renovated St Andrew’s @ Knighthead Park stadium.
Watch the video below to see the new installation in action.
Our high-speed, self-service bar features six terminals and 12 taps serving popular beers and ciders such as Cruzcampo, Birra Moretti, Beavertown Neck Oil, and Strongbow Dark Fruits. With each terminal capable of pouring two pints in under 30 seconds, fans no longer have to worry about long queues during the traditional halftime rush.
It allows fans to quickly grab their favourite drinks and return to the game, reducing congestion whilst creating the perfect pre and post game meeting point to grab a drink and skip the queues.
Since the start of the season, fans have welcomed the new experience with open arms. So much so that additional terminals have now been introduced to a second location in the stadium to satisfy demand.
This upgrade is a key part of a larger stadium renovation program aimed at enhancing the overall fan experience, with seating upgrades, revamped hospitality zones and modernised retail and accessibility features all setting a new standard for match days. The program is testament to Birmingham City’s commitment to creating a an amazing match day environment for supporters. One that we at Boxbar are proud to be a part of alongside our partners at Dawnvale Group, Levy UK, Global Payments and Event Cup Solutions.
The start to the season at St Andrew’s has been all action and we can’t wait to see out the season alongside our partners as the team continue to bid for promotion to The Championship.
If you’d like to learn more about our work alongside Levy UK and Birmingham City Football Club and are interested in how a self-service bar installation could help reinvent your stadium or venue bars, get in touch today.
