We’re excited to announce that in partnership with the iconic Adelaide Oval, we’re enhancing the fan experience by bringing the convenience of automated, self-serve bars to Australian cricket fans.
This groundbreaking collaboration launched during a One Day International against Pakistan in November 2024 and reached new heights during the most recent Test Match series between India and Australia.
During the day-night test of December 2024, 24 self-service taps were deployed across two separate stadium locations delivering a seamless automated self-service bar experience and ice cold perfectly poured pints to a record breaking 135,000+ strong crowd.
How Boxbar is changing the game at the Adelaide Oval
Our one-of-a-kind self-service bar technology is transforming underutilised stadium spaces at the Adelaide Oval into efficient purchase points for draft beer. During recent outings, fans have enjoyed perfectly poured pints of Hahn SuperDry and Stone & Wood Pacific Pale, all whilst experiencing significantly reduced wait times. These self-service bar solutions ensure fans spend less time in line and more time enjoying the match, whilst operators are able to keep up with customer demand, reduce costs and maximise sales.
The fan feedback received was as good as any event we have delivered to date, with spectators praising the convenience, quality and overall experience of the Boxbar self-service bars.
The impact was so significant, it didn’t just catch the eyes of the customers in attendance but even captured national TV news headlines and column inches!
What’s Next?
As the cricket season continues, Boxbar’s self-serve bar technology will play a key role in upcoming Big Bash League fixtures and exemplifies how modern stadium self-service bar solutions can elevate the fan experience and boost profitability for operators.
Whether it’s a sporting event, stadium, arena or festival, Boxbar’s self-service bar technology is setting a new standard for efficiency and customer satisfaction.
Interested to learn more about how Boxbar could help reinvent your stadium or event bars? Get in touch today.